| The work | The workOne location fact page built and kept current, three placements attempted each quarter on the directories and lists engines cite for your airport, listing errors corrected monthly. Twenty prompts logged every month, variance shown; a written quarterly report. | The workTwo quotable pages a month, one placement secured or three attempted, entity and listing errors corrected, crawler access checked. Forty prompts logged every month against five competitors, variance shown. | The workFour quotable pages a month, two placements secured or six attempted, a YouTube asset or trade-press pitch, executive LinkedIn drafts, disclosed Reddit and Quora participation. Eighty prompts logged every month against ten competitors, variance shown. | The workEight quotable pages a month, four placements secured or twelve attempted, an engine-correction program across Wikidata, Crunchbase and LinkedIn, a quarterly original-data story for trade press. 150+ prompts logged every month, with region and brand cuts, variance shown. |
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| For | ForOne location: an independent FBO at one airport, a single-shop MRO, or an operator flying from one base | ForOperators under 10 aircraft with more than one base; independent brokers; FBOs and single-shop MROs that want new pages every month | ForFleets of 10–40 aircraft; FBO chains; multi-shop MROs; management and sales firms; most software vendors | ForTop-70 fleets; MRO networks; fuel suppliers; larger software vendors |
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| Monthly measurement (API) | Monthly measurement (API)20 prompts × 4 API engines × 5 repeats (400 API runs) vs 3 competitors, with variance | Monthly measurement (API)40 prompts × 4 API engines × 5 repeats (800 API runs) vs 5 competitors, with variance | Monthly measurement (API)80 prompts × 4 API engines × 5 repeats (1,600 API runs) vs 10 competitors, with variance | Monthly measurement (API)150+ prompts × 4 API engines × 5 repeats (3,000+ API runs), region and brand cuts |
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| Checked separately | Checked separatelyLicensed Google AI Overviews check on your prompts, own column | Checked separatelyLicensed Google AI Overviews check on your prompts, own column | Checked separatelySame | Checked separatelySame, with region cuts |
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| Consumer apps | Consumer appsNot included | Consumer appsQuarterly hand-run spot check, 10 prompts, across the ChatGPT app, AI Overviews and Copilot — an agreement note, not a ranking. Copilot is measured at no tier: it has no API. | Consumer appsSame | Consumer appsSame |
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| Quotable pages | Quotable pagesOne location fact page, built in month 1 and kept current | Quotable pages2 per month (new or rebuilt) | Quotable pages4 per month | Quotable pages8 per month |
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| Placements | Placements3 attempted per quarter on the directories and lists engines cite for your airport | Placements1 secured or 3 attempted per month; 1 outreach action weekly | Placements2 secured or 6 attempted per month; 2 outreach actions weekly | Placements4 secured or 12 attempted per month; 4 outreach actions weekly |
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| Mentions program | Mentions program— | Mentions program— | Mentions program1 YouTube asset or 1 trade-press pitch per month; 1 executive LinkedIn draft weekly; disclosed Reddit/Quora participation | Mentions program2 YouTube assets per month; 2 LinkedIn drafts weekly; quarterly original-data story pitched to trade press; PR-wire release per quarter |
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| Entity and accuracy | Entity and accuracyUp to 5 listing and entity corrections a month; crawler access checked monthly | Entity and accuracyEntity and trust-facts refresh monthly; crawler access checked monthly | Entity and accuracySame, plus Google visibility check | Entity and accuracySame, plus engine-correction program (feedback submissions, Wikipedia-eligibility review, Wikidata/Crunchbase/LinkedIn consistency) and an issue log for engine misstatements |
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| Cadence | CadenceMonthly note (what shipped, hours used vs budget); quarterly report and 30-min call | CadenceMonday status note (what shipped, what's next, blockers, hours used vs budget); 60-min monthly review; quarterly panel review and Index position note | CadenceMonday status note; 90-min monthly review; quarterly review plus competitor teardown | CadenceWeekly 30-min status call; monthly executive briefing deck; quarterly board-ready review |
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| Always | AlwaysShared dashboard; run logs downloadable (derived data for all engines; verbatim text where the engine's terms allow); named strategist; 24-hour response | AlwaysShared dashboard; run logs downloadable (derived data for all engines; verbatim text where the engine's terms allow); named strategist; 24-hour response | AlwaysSame | AlwaysSame, plus a named analyst |
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| Term | Term3 months, then monthly; billed monthly in advance, net-30 | Term3 months, then monthly; billed monthly in advance, net-30 | Term3 months, then monthly; billed monthly in advance, net-30 | Term3 months, then quarterly |
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