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Scorecard

How visible is your company in AI answers?

Ten questions, about ten minutes. You run five prompts in your own ChatGPT, Perplexity and Google; you check five things on your own website. We score 0–100 and give you a prioritized checklist. Nothing is sent anywhere unless you choose to email it to yourself.

Set-up10 questions ahead

Set-up

These four answers fill the five prompts you will run. They stay in your browser.

Used inside the prompts exactly as typed.

An ICAO code or a city, for example KTEB or Teterboro.

Choose a segment first; the example changes with it.

This score reflects the prompts you ran today in your own accounts. Answers vary by engine, account and day. 1 For a logged, repeated measurement, request the free Snapshot.

Request the free Snapshot

Printable worksheet — score by hand, no JavaScript needed

The same ten questions on paper. Fill in the set-up, run the five prompts for your segment, answer the ten questions and add the points.

Set-up

  1. Your company name (required):
  2. Segment (required):
  3. Primary base airport or city:
  4. Main aircraft type or service:

Part A — run these five prompts (10 points each, 50 max)

Replace the placeholders with your set-up answers. Run each prompt in at least two engines.

Prompts for charter operators
  1. Which charter operators are based at {base}?
  2. Is {company} a safe charter operator? What ratings do they hold?
  3. Who flies {aircraft} charter from {base}?
  4. Compare {company} with other charter operators at {base}.
  5. What do you know about {company}?
Prompts for charter brokers
  1. Which charter brokers specialize in {service}?
  2. Is {company} a reputable charter broker? How do they vet operators?
  3. Which brokers can arrange a charter from {base}?
  4. Compare {company} with other charter brokers.
  5. What do you know about {company}?
Prompts for FBOs
  1. Best FBO at {base}?
  2. Does {company} have hangar space for {aircraft}?
  3. Which FBO at {base} handles customs and crew facilities?
  4. Compare {company} with other FBOs at {base}.
  5. What do you know about {company}?
Prompts for MROs
  1. Who does {service} on {aircraft} near {base}?
  2. Is {company} a Part 145 repair station? What ratings and approvals do they hold?
  3. Which MROs near {base} can work on {aircraft}?
  4. Compare {company} with other MROs for {service}.
  5. What do you know about {company}?
Prompts for aircraft management and sales companies
  1. Which aircraft management companies operate at {base}?
  2. What does {company} charge for aircraft management and what is included?
  3. Who can help me sell {aircraft} in the {base} area?
  4. Compare {company} with other aircraft management companies at {base}.
  5. What do you know about {company}?
Prompts for vendors and software companies
  1. Which {service} software works for a 12-aircraft operator?
  2. What does {company} integrate with and what does it cost?
  3. Which {service} providers serve business aviation operators?
  4. Compare {company} with other {service} providers.
  5. What do you know about {company}?

Scoring per prompt

  • In how many engines were you named? Named in how many engines: 0 → 0 · 1 → 4 · 2 → 7 · 3+ → 9
  • Was your website cited as a source? Your website cited as a source: no → 0 · in one → 1 · in two or more → 1
PromptNamed inCitedPoints
1
2
3
4
5

Part B — check five things on your site (Yes 10 · Partly 5 · No 0; 50 max)

  1. Your certificate or approvals, ratings with dates, fleet or capabilities, and bases are written as plain text on one page (not only in images or PDFs).Yes 10 · Partly 5 · No 0 ·
  2. Your robots.txt allows OAI-SearchBot, PerplexityBot, Claude-SearchBot and Google-Extended (or does not block them).Open yourdomain.com/robots.txt and look for Disallow lines under those user agents; no entry means allowed.Yes 10 · Partly 5 · No 0 ·
  3. At least one page on your site answers a single specific buyer question in 1,000–2,000 words with a date and sources. 2Yes 10 · Partly 5 · No 0 ·
  4. Your company is listed with consistent name, description and location in at least three third-party directories or trade sources (for example NBAA directory, ARGUS/WYVERN listings, FBO/MRO directories, AIN/BJT coverage).Yes 10 · Partly 5 · No 0 ·
  5. Your site has Organization structured data with sameAs links to your LinkedIn and directory profiles, and the text is visible without JavaScript.Yes 10 · Partly 5 · No 0 ·

Your band

Add Part A and Part B (0–100) and read the band.

ScoreBandWhat it means
0–29Not in the conversationEngines are not naming you for your own base, type or service. This is common for companies under 10 aircraft or a single site, and it is fixable: the first job is making your facts readable, the second is being on the pages engines already cite.
30–54Named inconsistentlyYou appear in some engines for some prompts. That usually means the facts exist somewhere credible but not everywhere; consistency across your site and third-party listings is the lever.
55–79Cited, but fragileYou are named in most engines for your specific prompts. The risk is variance: one stale directory or a competitor's new placement can move you. Measure monthly and widen breadth of mention.
80–100EstablishedYou are consistently named and cited for your specific prompts. The remaining work is defending share of voice and extending to adjacent prompts (new routes, types, services).

This score reflects the prompts you ran today in your own accounts. Answers vary by engine, account and day. 1 For a logged, repeated measurement, request the free Snapshot.

Your checklist

For every Part B answer of No or Partly, take the matching fix. Then apply the Part A rules.

  1. Fix: Write a plain-HTML entity page: certificate, ratings with audit dates, fleet/capabilities, bases by ICAO.
  2. Fix: Update robots.txt so answer-engine crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot, Googlebot) are allowed; decide on training bots as a policy question.
  3. Fix: Publish one dated, sourced page that answers a single buyer question (route, airport, aircraft type, service) in 1,000–2,000 words.
  4. Fix: Make your name, description and location identical in at least three third-party directories or trade sources, and fix the ones that are out of date.
  5. Fix: Add Organization structured data with sameAs links to LinkedIn and directory profiles, and make sure your facts render without JavaScript.
  • Named in one engine or fewer on three or more prompts: prioritize third-party lists and directories for your base and aircraft or service — "best X" lists are the largest single page type ChatGPT cites. 3
  • Never cited as a source: add one answer page per buyer question with dates and sources so there is something to cite.
  • Named in every engine but never cited: you are known but not sourced; publish the facts engines currently take from others.